The emerging monopoly of the store has been criticized by Mike Lang of Miramax for "effectively strangling the industry". He says that because the music industry has allowed too few content providers, it is now suffering. Lang views the issue as being more of a threat than music piracy. On July 5, , Apple announced a promotion counting down to half a billion songs sold. Originally only Mac OS X users who had credit cards with a US billing address could buy songs with the service, but Steve Jobs announced plans to support both Windows and non-American users.
The Windows version of iTunes and support for the Windows platform from iTunes Music Store were announced on October 16, , with immediate availability. Beginning in , the service has become available in a number of countries other than the United States:.
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To buy files through the store, a user must install the proprietary digital media player iTunes to access the store. This software is available only for certain versions of the Macintosh or Windows operating systems. Apple also offers other payment methods like PayPal , which differ from country to country. Residents in other countries can only buy a gift card from a merchant or download free podcasts and previews.
FairPlay is built into the MP4 multimedia file format as an encrypted AAC audio layer, and is used by the company to protect copyrighted works sold through the store, allowing only authorized devices to play the content. On Super Bowl Sunday , February 1, , Apple launched a promotion with Pepsi in which they gave away million songs, through tokens on selected soft drink bottle caps.
Unfortunately for Apple, Pepsi failed to properly distribute the bottles to major metropolitan areas until only weeks before the promotion ended, despite a one-month extension of the deadline by Apple. The promotion was repeated beginning January 31, , with million songs available, and an iPod Mini given away every hour. On July 1, , Apple announced that, starting with the sale of the 95 millionth song, an iPod would be given away to the buyer of each thousandth song, for a total of 50 iPods.
Ten days later, on July 11, Apple announced that million songs had been sold through iTunes Music Store. Slurpee frozen beverage until July 31, Songs could be redeemed until August 31, by entering a code printed on the Slurpee cup into iTunes Music Store application.
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Coca-Cola did this in spite of having its own music store, myCoke Music. On July 5, , Apple announced that they were counting down to half a billion songs. The buyer of every thousandth song up to million would receive an iPod Mini and a song gift card. The grand prize for the person who downloads the millionth song was 10 iPods of their choice, a 10,song gift card, 10 song gift cards or 4 tickets to the Coldplay world tour. Twelve days later, on July 17, Apple announced that million songs had been sold through iTunes Music Store.
On July 28, , Apple and The Gap announced a promotion to award iTunes music downloads to Gap customers who tried on a pair of Gap jeans. On February 7, , Apple announced that they were counting down to the billionth song download and began a promotion similar to the previous million and million countdown. On July 25, , Facebook and iTunes began offering a promotion where members of the Apple Students group would receive a free 25 song sampler each week until September 30 in various music genres.
The idea behind the promotion was to get students more familiar and enthusiastic with each service as Autumn classes approached. In addition, the promotion caused discontent among international students, as the code was only valid in the US iTunes Music Store. On April 10, , Apple announced that it will be counting down to the billionth app. Apps being the applications for iPod Touch and iPhone. Launching a counter that is constantly running on Good Friday , Apple starting counting down.
On February 11, , Apple announced that it would be counting down to 10 billion songs downloaded. This service also allows users to watch trailers for upcoming film releases.
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Should they choose to purchase any media, they will be redirected to iTunes. Store pages are delivered using standard HTML with a special header. This change was made when iTunes 9. Prior to iTunes 9. Content is uploaded to iTunes data store using an internal Apple program called iTunes Producer, which automatically encodes and adds metadata to uploaded files. Despite this, plans were announced by Neil Aspinall in April to remaster completely and release the entire Beatles catalog on an unspecified online music service, as well as release some previously unheard work by the band. No date was set at that time.
This was regarded by industry observers as further evidence that the Beatles catalog would be introduced to iTunes Music Store catalog in the near future. In a related development, Apple announced on August 14, that the entire solo catalog of John Lennon would be available on iTunes. Apple responded July 31, According to the press statement Apple is in favor of this. The key points in the negotiations were:. In , Which? On July 1, , the New York Times reported  that Universal currently the world's largest music corporation would not renew its annual contract to sell music through iTunes.
Instead, Universal said that it would market music to Apple at will, allowing it to remove its songs from the iTunes service on short notice if the two sides did not agree on pricing or other terms. On August 9, , UMG announced a plan to sell some songs in MP3 format, without Digital rights management , through a variety of online services such as Amazon Music and the newly created gBox. While these tracks continue to be available through iTunes Store, Universal chose to license these songs in DRM-free formats only through other services.
On August 31, , Apple announced that programs on NBC 's —08 television schedule would not be available on iTunes. NBC disputes that claim, claiming that Apple balked at NBC's request to package shows together and make wholesale pricing more flexible.
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Retrieved July 7, If you are a business or professional user, visit the Apple Store for Business or call 1——— , 7 days a week from 7: If you are a student or teacher, visit the Apple Store for Education or call 1———, 7 days a week from 7: If you are buying on behalf of an educational institution, visit the Apple Store for Education Institutions or call 1——— , 7 days a week from 9: Apple Authorized Resellers offer industry expertise, multi-platform services, and Mac-based solutions for a wide variety of organizations.
Need service or support? Most Apple products are eligible for 90 days of complimentary technical support. Online technical support for Apple products is available beyond the initial 90 days. Visit the Apple Support site for quick answers, manuals, and in-depth technical articles. For help with Beats by Dre headphones and speakers, visit Beats Support. If you have lost or found an Apple product, contact your local law-enforcement agency to report it.
For legal questions, please go to apple. Email Subscriptions Update your email address or change your subscription status. How to Buy for Business If you are a business or professional user, visit the Apple Store for Business or call 1——— , 7 days a week from 7: Corporate and Government Sales: